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step 1: position yourself has high quality, low cost compared to the others
step 2: win awards for programming furthering the high quality of your service
step 3: raise prices
step 4: cancel the shows people raved about
step 5: bring in ads
step 6: ???
Everyone’s reading from the same playbook
It’s probably a McKinsey playbook getting passed around
Your daily reminder that by paying for streaming services, you’re receiving a worse product than the alternative.
What is the alternative? Piracy?
buying physical media
Hell yeah
Oh no! I hope this doesn’t affect my pirated copies.
I can’t wait for the advertisers to start dictating the content of the programming to help sell ads. Because that’s coming next. Let’s totally wipe the premium sheen off premium streaming TV.
Thats always been there because the ads are baked in the shows too.
I only see Apple TV+ as a bonus to the Premium subscription. But if they really fuck it up like this, I will unbundle my subscription and cancel Apple TV+.
Fuck ads!
Making a free tier.
It’s never just a “free tier” unfortunately. Most times these headlines pop up, it’s “We’re increasing our base subscription cost, but don’t worry! You can keep paying the old price if you’re ok with ads.”
Paying for ads is a terrible idea companies have forced into the narrative, without users really caring.
I choose not to pay for ads.
Yeah, if I’m paying but forced to watch ads I’ll drop the subscription, fuck that.
Content advertising isn’t “on brand” for Apple, so this would be a bold move.
Advertising in general has been a growing revenue stream for Apple from my understanding. That “anti-tracking” they added a few iOS versions back also conveniently increased Apple’s ad revenue because other advertisers didn’t get the same data that Apple would just have by default.
